Skip to main content
Sales Associate Banner

Sales Associate Interview Questions


Sales Associates provide general assistance to customers. They answer questions, help customers locate products they are looking for, ring up their purchases, handle returns, and are responsible for keeping the store neat and presentable. 

Ultimately, Sales Associates are there to make sure the customer has a pleasant experience and that the transaction process goes smoothly. It’s important that Sales Associates are passionate about helping and communicating with others.


Sales Associate responsibilities may include:

  • Communicate with customers.
  • Process returns.
  • Maintain a clean workspace.
  • Possess expert knowledge of the products and services their company offers.
  • Report any findings to management and supervisors.


Customers often have questions when shopping, such as where an item is located or whether a sale is still going on. In order to provide a pleasant customer experience, a skilled Sales Associate will:

  • Work quickly and efficiently.
  • Maintain a professional demeanor. 
  • Have knowledge of the day-to-day workings of the company.
  • Communicate clearly with customers.
  • Work in unison with coworkers and management.



Entry level positions as a Sales Associate can be obtained with little to no experience or degree. Employers will want candidates with a pleasant demeanor and who can provide assistance to customers in a variety of roles. Prior experience in customer service can help make a candidate more appealing.



  • Tell me about a time when you have had to deal with a really difficult customer.

  • What would you do if you brought a product for a customer to try on, but they didn’t like it?

  • What would you do if a customer asks you about a product you are unfamiliar with?

  • Have you ever overrode company policy in favor of good customer service? Can you explain the situation?

  • How do you feel about the phrase, “the customer is always right”?

  • Can you tell me about a previous experience where you turned a negative interaction with a customer into a positive one?