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Market Researcher

POSITION SUMMARY

Market Researchers are responsible for collecting data on key audiences within a field, such as customers and competitors. They then take this data and compile it into actionable summaries and reports.

Market Researchers gather data in a variety of ways. This can be by calling or emailing customers, observing consumer trends, or analyzing data from marketing campaigns. They will typically then provide an analysis of the data they have collected and how it can be utilized.

RESPONSIBILITIES

Market Researcher responsibilities may include:

  • Collect and analyze statistical data.
  • Provide analysis of industry competitors.
  • Design surveys and questionnaires to collect customer information.
  • Identify where to reach customers in order to collect data.
  • Evaluate data to ensure it is valid.
  • Communicate their findings to marketers.


SKILLS

It’s impossible to market effectively if you don’t know who you’re marketing to. In order to gather as much customer data as possible, a skilled Market Researcher will:

  • Possess great interpersonal skills to communicate with customers.
  • Utilize creative thinking to reach customers in unique ways.
  • Possess a strong work ethic.
  • Think critically to effectively analyze data.
  • Have strong deductive reasoning to make recommendations from the data.

 

QUALIFICATIONS

In order to gain an entry level position, candidates will need a Bachelor’s Degree in market research, administration, computer science, or a related field. However, candidates without a degree can gain employment if they have prior experience in data analysis. For candidates who wish to qualify for leadership positions, an MBA is typically required.

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MARKET RESEARCHER INTERVIEW QUESTIONS 

  • What data collection methods have you previously used?

  • Walk me through the process of analyzing consumer data in relation to a new product release.

  • What is most important when looking at a new data set?

  • What steps would you take to analyze our customers?

  • Can you explain to me what an S-curve is?

  • What experience do you have with statistics?

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