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Digital Marketer


Digital Marketers are responsible for developing and carrying out marketing campaigns online. There are a number of different positions available to Digital Marketers and often they will specialize in a certain platform or field. This can include specializing in social media marketing, Google AdWords, copywriting, or search engine optimization, to name a few.

Although Digital Marketers sometimes design advertisements and create content, often their main job is to oversee the marketing campaign and strategy. This will typically consist of carrying out a campaign, observing the results, and then optimizing it to get better results next time.


Digital Marketer responsibilities may include:

  • Identify target audiences.
  • Develop marketing strategies.
  • Create an ad copy.
  • Contract out design work.
  • Analyze key performance indicators and customer interactions.


A company can’t make any sales if nobody knows about it. To ensure that companies are reaching their customers, a skilled Digital Marketer will:

  • Communicate with clients about short term and long term goals.
  • Interact with customers to identify key demographics.
  • Utilize critical thinking to identify weaknesses in marketing campaigns.
  • Stay up-to-date on current trends.
  • Provide leadership to other staff members working on the campaign.



In order to gain an entry level position, candidates will typically need either a Bachelor’s Degree or experience within the field. Often, employers will be more interested in a Digital Marketer’s portfolio than their degree. Therefore it’s important for candidates to get hands on experience. For those who are striving for a management position, a Master’s Degree in a related field is usually required.



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